TORONTO, ON – Ontario Lottery and Gaming Corporation (OLG) has begun piloting self-serve lottery terminals (SSTs) in select retail locations. The terminals, which deploy some of the industry’s most advanced self-service solutions, offer customers a new safe, secure and convenient way to purchase lottery products.
The pilot begins after extensive consultation and collaboration with OLG’s retail partners and other industry stakeholders. Customers can use the terminals to purchase national and regional lottery games, as well as a broad selection of the most popular INSTANT tickets, using a debit or credit card.
“OLG continues to look for new ways to deliver engaging gaming experiences that create value for our retail partners and for the Province of Ontario,” says Nancy Kennedy, OLG’s Chief Lottery and Customer Officer. “Self-serve terminals will help us meet evolving consumer and retailer preferences while maintaining a strong commitment to responsible play.”
Age verification and tailored responsible gambling messaging are fully integrated into the SSTs. As an additional security measure, the terminals can be disabled remotely by the retailer.
Approximately 140 SSTs will be introduced throughout the pilot. Pilot locations are primarily in the GTA and Sault Ste. Marie, and were selected based on criteria such as high volume, high traffic locations, population density and available space. While SSTs offer a new, convenient option, consumers will continue to have the choice to purchase lottery tickets at retail counters or online at OLG.ca.
The pilot is expected to run until May 2024. OLG anticipates launching additional SSTs more broadly throughout the province later in 2024.
OLG is a crown agency that contributes to a better Ontario by delivering great entertainment experiences for our customers. Acting in a socially responsible way, OLG conducts and manages land-based gaming facilities; the sale of province-wide lottery games; Internet gaming; and the delivery of bingo and other electronic gaming products at Charitable Gaming Centres. OLG is also helping support the horse racing industry in Ontario. Since 1975, OLG has generated approximately $59 billion to the people and Province of Ontario to support key government priorities like health care; the treatment and prevention of problem gambling; and support for amateur athletes. Each year profits from OLG’s operations also support host communities, Ontario First Nations, lottery retailers and local charities across the province.
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