OLG RELEASES LOTTO MAX “DREAM DROP”: A COLLABORATION WITH MR. SATURDAY

(March 25, 2022) Toronto, Ontario, – It’s the only clothing collection that’s also your lottery ticket for a year! Ontario Lottery and Gaming Corporation (OLG) and LOTTO MAX have partnered with Toronto-based brand Mr. Saturday to release their first ever collaboration within the apparel space called LOTTO MAX “Dream Drop.” Each piece in this limited-edition, 400-piece collection is scannable, just like a real lottery ticket and is good for one $5 LOTTO MAX ticket per week, for one full year (a $260.00 CAD value). Imagine if the hoodie you’ve just purchased from the LOTTO MAX Dream Drop collection could win you the $70 million LOTTO MAX jackpot? Now, that’s Dreaming to the Max!

“With the LOTTO MAX Dream Drop campaign, we want to engage young adults in Ontario to dream to the max.” says Kim Clark, VP Lottery and Customer Success, OLG. “With its short-term nature, edgy creative, and exclusive fashion, this LOTTO MAX campaign with Mr. Saturday appeals to their affinity for fashion and exclusivity. We are also supporting important causes through this campaign, which is core to OLG values and important for this audience. Mr. Saturday’s fashion will enable us to reach the hearts of younger adult Ontarians and give back at the same time.

OLG is all about giving back – 100% of all OLG proceeds are reinvested in the province to improve the quality of life for all Ontarians.  Now, proceeds from LOTTO MAX “Dream Drop” sales will go towards, BLACK HXOUSE, an arm of HXOUSE with a mission to empower BIPOC Individuals with mentorship, tools, learning opportunities, network, and the freedom they need to activate their talent, leading to sustainable careers that promote industry innovation and diverse representation across multiple sectors.

Mr. Saturday designer Joey Gollish says of the LOTTO MAX partnership, “I was immediately intrigued by the idea of working on something that at once felt so far removed and so close to fashion. I wanted to create something that mixed the rich nostalgia of the lottery’s history with the future of where it’s going and what it can do. “Thank you for dreaming” is the physical manifestation of dreaming  what we’d do if we won the lottery. In some ways, we have – it’s exciting to be able to work on something of this scale and give back to an organization that helped me get to where I am and consistently creates opportunities for young creatives.”

To celebrate the launch of LOTTO MAX “Dream Drop,” Lotto Max and Mr. Saturday will host a pop-up shop and event, open to the public from March 25-27, 2022, with the full collection available to shop in-person to customers living in Ontario, Canada, age 18+. The collection will also be available for purchase online at LOTTOMAXDreamDrop.com starting March 28, 2022.

The Mr. Saturday x Lotto Max “Dream Drop” collection will include:

  • Hoodie — $200 ea.
  • Sweatpants — $200 ea.
  • Coaches Jacket — $200 ea.
  • Combo Pack: T-shirt, Trucker, Socks — $200 per set
  • Each piece comes with a $260 CAD Bonus Code for a year’s worth of LOTTO MAX Tickets redeemable at OLG.ca (1 play per week for a year)

FULL LINK TO IMAGES HERE: Dropbox – Retouched – Simplify your life

Terms and Conditions apply. Each item in the collection displays a Code redeemable on OLG.ca for one $260.00 CAD Lottery Bonus credited to a Player Account (which is approximately equal to 1 LOTTO MAX Ticket per week for 52 weeks). Must be 18+ years of age and an Ontario resident located in the province during participation. Must redeem Code by May 30, 2022. Visit OLG.ca/DreamDrop for more details.

LOTTO MAX players in Ontario have won over $6.8 billion since 2009, including 91 jackpot wins and 721 MAXMILLIONS prizes, right across the province. LOTTO MAX is $5 per play and draws take place on Tuesdays and Fridays. You must be 18 years of age or older to purchase a lottery ticket at retail lottery locations and 19 years of age or older to register and play on OLG.ca.

For additional information and press requests, please contact:

MR. SATURDAY:

Clara Jeon

clara@chapter2agency.com

OLG MEDIA RELATIONS

1-888-946-6716

ABOUT OLG

OLG is a crown agency that contributes to a better Ontario by delivering great entertainment experiences for our customers. Acting in a socially responsible way, OLG conducts and manages land-based gaming facilities; the sale of province-wide lottery games; Internet gaming; and the delivery of bingo and other electronic gaming products at Charitable Gaming Centres. OLG is also helping support the horse racing industry in Ontario. Since 1975, OLG has provided approximately $55 billion to the people and Province of Ontario to support key government priorities like health care; the treatment and prevention of problem gambling; and support for amateur athletes. Each year proceeds from OLG’s operations also support host communities, Ontario First Nations, lottery retailers and local charities across the province.

Instagram: @OLG.CA

ABOUT MR. SATURDAY:

Mr. Saturday is a brand founded by Toronto-based designer Joey Gollish. The brand first debuted its Spring/Summer 2021 collection in June 2020 with Highsnobiety’s inaugural “Not in Paris” program and has since presented collections on the official American Collections Calendar at New York Fashion Week and on the official Fédération de la Haute Couture et de la Mode’s calendar at Paris Fashion Week, being called one of the “New Names to Know” by Vogue.

Mr. Saturday explores historical facts, narratives, and defining moments in culture through its products, designs, and visual mediums. The brand’s signatures focus on oversized, unstructured tailoring, vintage and vintage-inspired specialty fabrics, patchwork applications, and historical references relayed through graphics. Mr. Saturday encompasses ready-to-wear collections across menswear and womenswear, as well as handbags and leather goods, footwear, jewelry, and home & lifestyle pieces. The brand has been featured in top outlets including Vogue, Highsnobiety Hypebeast, WWD, and GQ.

Instagram: @mrsaturday

About BLACK HXOUSE

BLACK HXOUSE sets off on its mission to empower BIPOC Individuals with mentorship, tools, learning opportunities, network, and the freedom they need to activate their talent. Their goal is to translate this into a sustainable career that promotes industry innovation and diverse representation across multiple sectors.

About FCB Canada:

FCB (Foote, Cone & Belding) is part of the Interpublic Group of Companies comprising more than 8,000 people in 109 operations in 80 countries (NYSE: IPG).  FCB is a global, fully integrated marketing communications company with a heritage of creativity and success dating from 1873 and was recently honored by Adweek as the 2020 Global Agency of the Year.  FCB Canada was named Digital Agency of the Year five years in a row by Strategy magazine and was the most awarded Canadian creative agency at Cannes Lions in 2017, 2018, and 2019.  FCB Canada has operations in Toronto and Montreal that include, FCB/SIX (a first-of-its-kind creative data and CRM agency), Fuel Content (content creation), and Segal (licensing).  FCB focuses on creating “Never Finished” campaign ideas for clients that reflect a deep understanding of the brand’s past, a respect for the present, and an anticipation of the future potential.  To learn more about FCB Canada visit fcbtoronto.com or fcb.com and follow us on LinkedIn: FCB Canada and on Instagram: @FCB_Canada.

NATIONAL HOCKEY LEAGUE AND OLG ANNOUNCE PROLINE+ AS THE NHL’s FIRST OFFICIAL SPORTSBOOK PARTNER IN CANADA

TORONTO, ON – Ontario Lottery and Gaming Corporation (OLG) and the National Hockey League (NHL) today announced a multiyear partnership designating OLG’s PROLINE+ sportsbook product as an Official Sports Betting Partner of the NHL, marking the League’s first sports betting partnership in Canada.

Under the multiyear deal, OLG becomes an official NHL partner for sports betting on both its PROLINE+ digital sports betting platform and the new PROLINE product at retail lottery outlets across Ontario. The partnership provides OLG with distribution rights to the League’s official logos and cross-promotion across NHL digital and social channels.

PROLINE+ is the presenting sponsor of the PROLINE+ NHL PreGame at the 2022 Tim Hortons NHL Heritage Classic™, the official fan festival of the March 13, 2022 outdoor game between the Buffalo Sabres and Toronto Maple Leafs at Tim Hortons Field in Hamilton, Ontario. OLG is proud to sponsor this event as the NHL Heritage Classic makes its first appearance in Ontario.

“The OLG-NHL deal is a big win for our valued sports bettors,” says Dave Pridmore, OLG’s Chief Digital and Strategy Officer. “A partnership with a world-class organization like the NHL will help complement the ultimate sports betting experience for hockey fans on PROLINE+ and PROLINE at retail, where our players can execute legal single-event wagers and other unique bets on a sport they love.”

“As we prepare to stage our sixth NHL Heritage Classic this weekend in Hamilton, we’re thrilled to announce PROLINE+ by OLG as the NHL’s first Official Sports Betting Partner in Canada,”  said Kyle McMann, NHL Senior Vice President, North American Business Development. “As a leading gaming entertainment operator for more than four decades with an excellent track record in Ontario, OLG is an ideal partner for the NHL to begin our transformative entry into this space in Canada and to further engage our avid Canadian fan base.”

The OLG/PROLINE and NHL partnership includes:

  • Unique and engaging NHL content delivered across ca and NHL digital platforms
  • Exclusive OLG/PROLINE and NHL events and promotions at retail outlets and online with PROLINE+.
  • Special co-branded promotions for sports betting enthusiasts during select 2021-22 regular season games, and the Stanley Cup Playoffs, Stanley Cup Final and 2022-23 season.

OLG and PROLINE have been proud supporters of sports in Ontario for decades. This partnership with the NHL further demonstrates OLG and PROLINE’s ongoing commitment to creating new opportunities for sports betting play and developing innovative player experiences both at retailers and online.

Consistent with the NHL’s own responsible gambling initiatives like “Have a Game Plan, Bet Responsibly,” OLG promotes responsible gambling across all its gaming products and features online player tools and educational materials from OLG’s globally recognized PlaySmart program, which received the highest level of certification from the World Lottery Association.

You must be 18 years of age or older to play the new PROLINE in-store at retail lottery locations and 19 years of age or older to register and play PROLINE+ online.

ABOUT OLG

OLG is a crown agency that contributes to a better Ontario by delivering great entertainment experiences for our customers. Acting in a socially responsible way, OLG conducts and manages land-based gaming facilities; the sale of province-wide lottery games; Internet gaming; and the delivery of bingo and other electronic gaming products at Charitable Gaming Centres. OLG is also helping support the horse racing industry in Ontario. Since 1975, OLG has provided approximately $55 billion to the people and Province of Ontario to support key government priorities like health care; the treatment and prevention of problem gambling; and support for amateur athletes. Each year proceeds from OLG’s operations also support host communities, Ontario First Nations, lottery retailers and local charities across the province.

Play for Ontario – 100 per cent of OLG’s proceeds are invested in Ontario
OLG.ca
Follow on Twitter @OLGtoday

PlaySmart.ca
Knowledge you can bet on.
Follow on Twitter @PlaySmartOLG

ConnexOntario – Problem Gambling Support: 1-866-531-2600

ABOUT THE NHL

The National Hockey League (NHL®), founded in 1917, consists of 32 Member Clubs. Each team roster reflects the League’s international makeup with players from more than 20 countries represented, all vying for the most cherished and historic trophy in professional sports – the Stanley Cup®. Every year, the NHL entertains more than 670 million fans in-arena and through its partners on national television and radio; more than 191 million followers – league, team and player accounts combined – across Facebook, Twitter, Instagram, Snapchat, TikTok, and YouTube; and more than 100 million fans online at NHL.com. The League broadcasts games in more than 160 countries and territories through its rightsholders including ESPN, Turner Sports and NHL NetworkMC  in the U.S.; Sportsnet and TVA Sports in Canada; Viaplay in the Nordic Region; and CCTV and Tencent in China; and reaches fans worldwide with games available to stream in every country.  Fans are engaged across the League’s digital assets on mobile devices via the free NHL® App; across nine social media platforms; on SiriusXM NHL Network Radio™; and on NHL.com, available in eight languages and featuring unprecedented access to player and team statistics as well as every regular-season and playoff game box score dating back to the League’s inception, powered by SAP. NHL Original Productions and NHL Studios produce compelling original programming featuring unprecedented access to players, coaches and League and team personnel for distribution across the NHL’s social and digital platforms.

The NHL is committed to building healthy and vibrant communities using the sport of hockey to celebrate fans of every race, color, religion, national origin, gender identity, age, sexual orientation, and socio-economic status. The NHL’s Hockey Is For Everyone™ initiative reinforces that the official policy of the sport is one of inclusion on the ice, in locker rooms, boardrooms and stands. The NHL is expanding access and opportunity for people of all backgrounds and abilities to play hockey, fostering more inclusive environments and growing the game through a greater diversity of participants. To date, the NHL has invested more than $100 million in youth hockey and grassroots programs, with a commitment to invest an additional $5 million for diversity and inclusion programs over the next year.

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NHL, the NHL Shield and the word mark and image of the Stanley Cup are registered trademarks and NHL Heritage Classic name and logo are trademarks of the National Hockey League. NHL and NHL team marks are the property of the NHL and its teams. © NHL 2022. All Rights Reserved.

CONTACTS:

OLG MEDIA RELATIONS

1-888-946-6716

NHL

Jennifer Neziol

jneziol@nhl.com

Brad Klein

bklein@nhl.com

CHANGES TO LOTTO 6/49 ARE COMING THIS FALL

To celebrate its 40th anniversary later this year, Lotto 6/49 is announcing changes to come this fall that will make the classic lottery game even more exciting for players – who will now have the chance to win two multi-million-dollar jackpots on every draw.

Starting this September, the main draw will become the Classic Draw, offering a $5 million jackpot on every draw. The guaranteed prize draw will become the new Gold Ball Jackpot, still offering a guaranteed winner on every draw – but now this winner will win either the guaranteed $1 million prize, or the growing jackpot that starts at $10 million and can grow to more than $60 million.

These changes will create more excitement while maintaining the classic elements of the game that are important to players. The price will remain the same at $3 per play, and players will still be able buy their tickets for Wednesday and Saturday draws in the same ways they’re used to. Odds to win any prize (on the Classic Draw) will remain the same at 1 in 6.6 per $3 play. Finally, players will still be able to either select their own six numbers from 1 to 49 or play by Quick Pick and receive a 10-digit number with every play.

Since 1982, Lotto 6/49 has generated more than $65 billion in cash sales and paid out more than $32 billion in prizes to players across the country. It has also generated billions of dollars for priority programs and essential services supported by lottery revenue in every province and territory in Canada.

The first draw will take place on Wednesday, September 14, 2022.

OLG is a crown agency that contributes to a better Ontario by delivering great entertainment experiences for our customers. Acting in a socially responsible way, OLG conducts and manages land-based gaming facilities; the sale of province-wide lottery games; Internet gaming; and the delivery of bingo and other electronic gaming products at Charitable Gaming Centres. OLG is also helping support the horse racing industry in Ontario. Since 1975, OLG has provided approximately $55 billion to the people and Province of Ontario to support key government priorities like health care; the treatment and prevention of problem gambling; and support for amateur athletes. Each year proceeds from OLG’s operations also support host communities, Ontario First Nations, lottery retailers and local charities across the province.

Play for Ontario – 100 per cent of OLG’s proceeds are invested in Ontario
OLG.ca
Follow on Twitter @OLGtoday

PlaySmart.ca
Knowledge you can bet on.
Follow on Twitter @PlaySmartOLG

ConnexOntario – Problem Gambling Support: 1-866-531-2600

Disponible en français

CONTACT:
OLG MEDIA RELATIONS
1-888-946-6716

ONTARIO LOTTERY RETAILERS GETTING MORE SUPPORT FROM OLG

Toronto, ON – Ontario Lottery and Gaming Corporation (OLG) wants to thank the thousands of valued retail partners across the province for their continued hard work during these challenging times. To show its appreciation, OLG is giving all the profits from sales of $3 INSTANT CROSSWORD and $3 INSTANT BINGO that take place between March 1 and March 31, 2022 to the retailers that activate these tickets.

“We want to thank our retailers for their continued partnership and exceptional service to lottery customers across the province, especially during this unprecedented time,” said OLG’s President and CEO, Duncan Hannay. “Our vibrant network of retailer owners plays a major role in helping us raise awareness and drive sales of our lottery games, which in turn helps us generate revenue that benefits the Province and communities across Ontario.”

In the last 12 months during the pandemic period, OLG has run several unique Lottery Retailer Initiatives that have provided increased retailer commissions on the sale of a variety of lottery products. OLG launched the “Support Local” initiative in January 2021 that returned all profits to retailers on the sale of our INSTANT PLINKO game for a limited time period.  Based on the success of the INSTANT PLINKO initiative, other similar commission incentive programs followed for such games as LIGHTING LOTTO and INSTANT TOP UP. OLG will continue to explore other initiatives with the goal of driving higher retail sales, which would also result in greater commissions for our retailers.

OLG is proud to say that its standard blended retailer commission rate is the highest in Canada. In the last fiscal year, OLG provided $330 million in total retail commissions for its more than 5,300 retail owners – big and small. This money is reinvested in their community through jobs, infrastructure, and local priorities. In addition, 100 percent of OLG proceeds are reinvested into provincial priorities to improve the quality of life for all Ontarians.

When you play OLG lottery games, you play for Ontario.

For more information about OLG’s INSTANT games or how OLG gives back, visit OLG.ca.

OLG is a crown agency that contributes to a better Ontario by delivering great entertainment experiences for our customers. Acting in a socially responsible way, OLG conducts and manages land-based gaming facilities; the sale of province-wide lottery games; Internet gaming; and the delivery of bingo and other electronic gaming products at Charitable Gaming Centres. OLG is also helping support the horse racing industry in Ontario. Since 1975, OLG has provided approximately $55 billion to the people and Province of Ontario to support key government priorities like health care; the treatment and prevention of problem gambling; and support for amateur athletes. Each year proceeds from OLG’s operations also support host communities, Ontario First Nations, lottery retailers and local charities across the province.

Play for Ontario – 100 per cent of OLG’s proceeds are invested in Ontario
OLG.ca
Follow on Twitter @OLGtoday

PlaySmart.ca
Knowledge you can bet on.
Follow on Twitter @PlaySmartOLG

ConnexOntario – Problem Gambling Support: 1-866-531-2600

Disponible en français

CONTACT:
OLG MEDIA RELATIONS
1-888-946-6716