OLG RELEASES LOTTO MAX “DREAM DROP”: A COLLABORATION WITH MR. SATURDAY

(March 25, 2022) Toronto, Ontario, – It’s the only clothing collection that’s also your lottery ticket for a year! Ontario Lottery and Gaming Corporation (OLG) and LOTTO MAX have partnered with Toronto-based brand Mr. Saturday to release their first ever collaboration within the apparel space called LOTTO MAX “Dream Drop.” Each piece in this limited-edition, 400-piece collection is scannable, just like a real lottery ticket and is good for one $5 LOTTO MAX ticket per week, for one full year (a $260.00 CAD value). Imagine if the hoodie you’ve just purchased from the LOTTO MAX Dream Drop collection could win you the $70 million LOTTO MAX jackpot? Now, that’s Dreaming to the Max!

“With the LOTTO MAX Dream Drop campaign, we want to engage young adults in Ontario to dream to the max.” says Kim Clark, VP Lottery and Customer Success, OLG. “With its short-term nature, edgy creative, and exclusive fashion, this LOTTO MAX campaign with Mr. Saturday appeals to their affinity for fashion and exclusivity. We are also supporting important causes through this campaign, which is core to OLG values and important for this audience. Mr. Saturday’s fashion will enable us to reach the hearts of younger adult Ontarians and give back at the same time.

OLG is all about giving back – 100% of all OLG proceeds are reinvested in the province to improve the quality of life for all Ontarians.  Now, proceeds from LOTTO MAX “Dream Drop” sales will go towards, BLACK HXOUSE, an arm of HXOUSE with a mission to empower BIPOC Individuals with mentorship, tools, learning opportunities, network, and the freedom they need to activate their talent, leading to sustainable careers that promote industry innovation and diverse representation across multiple sectors.

Mr. Saturday designer Joey Gollish says of the LOTTO MAX partnership, “I was immediately intrigued by the idea of working on something that at once felt so far removed and so close to fashion. I wanted to create something that mixed the rich nostalgia of the lottery’s history with the future of where it’s going and what it can do. “Thank you for dreaming” is the physical manifestation of dreaming  what we’d do if we won the lottery. In some ways, we have - it’s exciting to be able to work on something of this scale and give back to an organization that helped me get to where I am and consistently creates opportunities for young creatives.”

To celebrate the launch of LOTTO MAX “Dream Drop,” Lotto Max and Mr. Saturday will host a pop-up shop and event, open to the public from March 25-27, 2022, with the full collection available to shop in-person to customers living in Ontario, Canada, age 18+. The collection will also be available for purchase online at LOTTOMAXDreamDrop.com starting March 28, 2022.

The Mr. Saturday x Lotto Max “Dream Drop” collection will include:

  • Hoodie -- $200 ea.
  • Sweatpants -- $200 ea.
  • Coaches Jacket -- $200 ea.
  • Combo Pack: T-shirt, Trucker, Socks -- $200 per set
  • Each piece comes with a $260 CAD Bonus Code for a year’s worth of LOTTO MAX Tickets redeemable at OLG.ca (1 play per week for a year)

FULL LINK TO IMAGES HERE: Dropbox - Retouched - Simplify your life

Terms and Conditions apply. Each item in the collection displays a Code redeemable on OLG.ca for one $260.00 CAD Lottery Bonus credited to a Player Account (which is approximately equal to 1 LOTTO MAX Ticket per week for 52 weeks). Must be 18+ years of age and an Ontario resident located in the province during participation. Must redeem Code by May 30, 2022. Visit OLG.ca/DreamDrop for more details.

LOTTO MAX players in Ontario have won over $6.8 billion since 2009, including 91 jackpot wins and 721 MAXMILLIONS prizes, right across the province. LOTTO MAX is $5 per play and draws take place on Tuesdays and Fridays. You must be 18 years of age or older to purchase a lottery ticket at retail lottery locations and 19 years of age or older to register and play on OLG.ca.

For additional information and press requests, please contact:

MR. SATURDAY:

Clara Jeon

clara@chapter2agency.com

OLG MEDIA RELATIONS

1-888-946-6716

ABOUT OLG

OLG is a crown agency that contributes to a better Ontario by delivering great entertainment experiences for our customers. Acting in a socially responsible way, OLG conducts and manages land-based gaming facilities; the sale of province-wide lottery games; Internet gaming; and the delivery of bingo and other electronic gaming products at Charitable Gaming Centres. OLG is also helping support the horse racing industry in Ontario. Since 1975, OLG has provided approximately $55 billion to the people and Province of Ontario to support key government priorities like health care; the treatment and prevention of problem gambling; and support for amateur athletes. Each year proceeds from OLG's operations also support host communities, Ontario First Nations, lottery retailers and local charities across the province.

Instagram: @OLG.CA

ABOUT MR. SATURDAY:

Mr. Saturday is a brand founded by Toronto-based designer Joey Gollish. The brand first debuted its Spring/Summer 2021 collection in June 2020 with Highsnobiety’s inaugural “Not in Paris” program and has since presented collections on the official American Collections Calendar at New York Fashion Week and on the official Fédération de la Haute Couture et de la Mode’s calendar at Paris Fashion Week, being called one of the “New Names to Know” by Vogue.

Mr. Saturday explores historical facts, narratives, and defining moments in culture through its products, designs, and visual mediums. The brand’s signatures focus on oversized, unstructured tailoring, vintage and vintage-inspired specialty fabrics, patchwork applications, and historical references relayed through graphics. Mr. Saturday encompasses ready-to-wear collections across menswear and womenswear, as well as handbags and leather goods, footwear, jewelry, and home & lifestyle pieces. The brand has been featured in top outlets including Vogue, Highsnobiety Hypebeast, WWD, and GQ.

Instagram: @mrsaturday

About BLACK HXOUSE

BLACK HXOUSE sets off on its mission to empower BIPOC Individuals with mentorship, tools, learning opportunities, network, and the freedom they need to activate their talent. Their goal is to translate this into a sustainable career that promotes industry innovation and diverse representation across multiple sectors.

About FCB Canada:

FCB (Foote, Cone & Belding) is part of the Interpublic Group of Companies comprising more than 8,000 people in 109 operations in 80 countries (NYSE: IPG).  FCB is a global, fully integrated marketing communications company with a heritage of creativity and success dating from 1873 and was recently honored by Adweek as the 2020 Global Agency of the Year.  FCB Canada was named Digital Agency of the Year five years in a row by Strategy magazine and was the most awarded Canadian creative agency at Cannes Lions in 2017, 2018, and 2019.  FCB Canada has operations in Toronto and Montreal that include, FCB/SIX (a first-of-its-kind creative data and CRM agency), Fuel Content (content creation), and Segal (licensing).  FCB focuses on creating “Never Finished” campaign ideas for clients that reflect a deep understanding of the brand’s past, a respect for the present, and an anticipation of the future potential.  To learn more about FCB Canada visit fcbtoronto.com or fcb.com and follow us on LinkedIn: FCB Canada and on Instagram: @FCB_Canada.

Previous News

April 7, 2022

OLG CONTINUES SUPPORT FOR ONTARIO LOTTERY RETAILERS

Next News

March 9, 2022

NATIONAL HOCKEY LEAGUE AND OLG ANNOUNCE PROLINE+ AS THE NHL’s FIRST OFFICIAL SPORTSBOOK PARTNER IN CANADA