Toronto, ON – Ontario Lottery and Gaming Corporation (OLG) is thrilled to announce that our recent LOTTO MAX Dream Drop marketing campaign has won two Silver Lions and two Bronze Lions at this year’s Cannes Lions International Festival of Creativity. The prestigious annual event brings together creative leaders from around the globe to learn, network, and celebrate the world’s most captivating ideas.

In March 2022, OLG, with the help of the creative agency FCB, partnered with Toronto-based fashion designer, Mr. Saturday, on a limited-edition streetwear collection that also provided customers with a Bonus Code for a year’s worth of LOTTO MAX tickets and appealed to a broad range of Ontarians. The campaign built up anticipation and momentum for the drop, selling out within days – some pieces within minutes – and outperformed all campaign objectives, including new registrations and tickets sales.

“We are immensely proud of and congratulate the OLG team and our partners, whose creative talents, synergy, and hard work brought this incredible marketing campaign to life,” said Duncan Hannay, OLG’s President and CEO. “The awards this campaign has garnered at Cannes Lions serve as proof that OLG is a powerhouse of creativity and innovation, always dedicated to bringing products to market in new and exciting ways.”

The LOTTO MAX Dream Drop campaign was shortlisted for nine awards, and won in four categories:

• Silver Lion for Creative Commerce (Engagement: Customer Acquisition and Retention)
• Silver Lion for Direct (Ambient Media)
• Bronze Lion for Design (Communication Design: Promotional Item Design)
• Bronze Lion for Brand Experience and Activation (Retail Experience and Activation: Customer Acquisition and Retention)

In addition to FCB and Mr. Saturday, OLG partnered with MediaCom, Hill + Knowlton Strategies, Cruel, Common Good, and Grayson Music on the LOTTO MAX Dream Drop campaign. Equity, diversity, and inclusion were at the core of this campaign, with one hundred per cent of OLG’s profits from the initiative going to BLACK HXOUSE, a creative incubator that empowers BIPOC individuals. This was OLG’s second submission and first win at the Cannes Lions Festival of Creativity.

At OLG, we play for Ontario. One hundred per cent of proceeds are reinvested into the Province to support provincial priorities and help build strong communities.

OLG is a crown agency that contributes to a better Ontario by delivering great entertainment experiences for our customers. Acting in a socially responsible way, OLG conducts and manages land-based gaming facilities; the sale of province-wide lottery games; Internet gaming; and the delivery of bingo and other electronic gaming products at Charitable Gaming Centres. OLG is also helping support the horse racing industry in Ontario. Since 1975, OLG has provided approximately $55 billion to the people and Province of Ontario to support key government priorities like health care; the treatment and prevention of problem gambling; and support for amateur athletes. Each year proceeds from OLG’s operations also support host communities, Ontario First Nations, lottery retailers and local charities across the province.

Play for Ontario – 100 per cent of OLG’s proceeds are invested in Ontario
OLG.ca
Follow on Twitter @OLGtoday

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Knowledge you can bet on.
Follow on Twitter @PlaySmartOLG

ConnexOntario – Problem Gambling Support: 1-866-531-2600

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CONTACT:
OLG MEDIA RELATIONS
1-888-946-6716

TORONTO, ON – Ontario Lottery and Gaming Corporation (OLG) and the National Basketball Association (NBA) are celebrating the 2022 NBA Draft presented by State Farm by announcing that OLG’s PROLINE sportsbook is now an official partner of the NBA in Ontario. For the first time, PROLINE bettors can wager on the NBA Draft, which will air on Sportsnet and TSN on Thursday, June 23 at 8:00pm ET.

Under the new multiyear deal, OLG and the NBA will also create unique experiences on PROLINE+, OLG’s online sportsbook, and through its retail PROLINE offering, available at nearly 10,000 outlets in Ontario.

This latest partnership builds on the successful relationship between the two organizations, which has brought exclusive, co-branded experiences to fans for years, including NBA Winners’ Corner presented by OLG and NBA Films for Fans created with OLG.

“Continuing our partnership with an incredible organization like the NBA will help OLG create new excitement and opportunities for basketball fans on PROLINE+ and PROLINE at retail,” says Dave Pridmore, OLG’s Chief Digital and Strategy Officer. “We’re thrilled to offer wagering on the NBA Draft for the first time while bringing our valued sports bettors even closer to the game through exclusive content and gameplay.”

“This expanded relationship marks the latest iteration of our deeply valued long-term relationship with OLG,” said Kuljeet Sindhar, NBA’s Associate Vice President, International Gaming & Data Ventures. “We are delighted to continue to work together with OLG to innovate around the fan experience in a new era for Ontario sports betting.”

As part of the deal, OLG will continue to utilize NBA betting data, integrate official league marks and logos into select products and collaborate with the NBA on a variety of engaging basketball content for OLG’s customers across its sports betting, lottery and iGaming product lines.

OLG has a globally recognized responsible gambling program – PlaySmart – featuring a range of online player tools and educational materials that enable players to engage in positive play that is customized to their preferences and needs.

About PROLINE and PROLINE+

You must be 18 years of age or older to play the new PROLINE in-store at retail locations and 19 years of age or older to register and play PROLINE+ online.

OLG is a crown agency that contributes to a better Ontario by delivering great entertainment experiences for our customers. Acting in a socially responsible way, OLG conducts and manages land-based gaming facilities; the sale of province-wide lottery games; Internet gaming; and the delivery of bingo and other electronic gaming products at Charitable Gaming Centres. OLG is also helping support the horse racing industry in Ontario. Since 1975, OLG has provided approximately $55 billion to the people and Province of Ontario to support key government priorities like health care; the treatment and prevention of problem gambling; and support for amateur athletes. Each year proceeds from OLG’s operations also support host communities, Ontario First Nations, lottery retailers and local charities across the province.

Play for Ontario – 100 per cent of OLG’s proceeds are invested in Ontario
OLG.ca
Follow on Twitter @OLGtoday

PlaySmart.ca
Knowledge you can bet on.
Follow on Twitter @PlaySmartOLG

ConnexOntario – Problem Gambling Support: 1-866-531-2600

Disponible en français

CONTACT:
OLG MEDIA RELATIONS
1-888-946-6716

Toronto, ON – Ontario Lottery and Gaming Corporation (OLG) is expanding our exciting selection of digital entertainment with the launch of Live Game Show Games on OLG.ca. Registered players can now play Dream Wheeler, the first in a suite of new games provided by Evolution that will roll out over the coming months, further building out OLG’s online casino offering.

Dream Wheeler features a live game host who spins a super-sized wheel in real time while players predict where the wheel is going to stop. The host interacts with players during the show, and players can chat with each other using an in-game text feature.

“These interactive shows are new live experiences we’re proud to offer our customers as part of our unmatched and integrated digital offering,” said Andrew Darley, Senior Director of iCasino for OLG. “By continuing to grow our online casino business, we are confidently positioning OLG as the leader in Ontario’s gaming entertainment market and as the province’s trusted digital platform of choice.”

“We’re thrilled to be expanding our partnership with OLG and are looking forward to seeing what their players make of our Live Game Shows portfolio,” said Jeff Millar, Commercial Director for North America at Evolution. “This game show category – which is a new introduction to the live casino market – has become increasingly popular because it adds a layer of strategy and player choice that brings a whole new set of experiences to an already fast-moving industry. We look forward to continuing to produce top of the range Live Game Shows such as Dream Wheeler to operators like OLG.”

OLG promotes responsible gambling across all its gaming products. We feature online player tools and educational materials from OLG’s globally recognized PlaySmart program, which received the highest level of certification from the World Lottery Association. Our award-winning My PlaySmart tools are integrated directly into the Live Game Show Games to help players enjoy our games in a smart and responsible way.

At OLG, we play for Ontario. Like all of our lottery and gaming products, one hundred per cent of proceeds from Dream Wheeler and all Live Game Show Games we will launch in the coming months will be reinvested into the Province to support provincial priorities and help build strong communities.

OLG is a crown agency that contributes to a better Ontario by delivering great entertainment experiences for our customers. Acting in a socially responsible way, OLG conducts and manages land-based gaming facilities; the sale of province-wide lottery games; Internet gaming; and the delivery of bingo and other electronic gaming products at Charitable Gaming Centres. OLG is also helping support the horse racing industry in Ontario. Since 1975, OLG has provided approximately $55 billion to the people and Province of Ontario to support key government priorities like health care; the treatment and prevention of problem gambling; and support for amateur athletes. Each year proceeds from OLG’s operations also support host communities, Ontario First Nations, lottery retailers and local charities across the province.

Play for Ontario – 100 per cent of OLG’s proceeds are invested in Ontario
OLG.ca
Follow on Twitter @OLGtoday

PlaySmart.ca
Knowledge you can bet on.
Follow on Twitter @PlaySmartOLG

ConnexOntario – Problem Gambling Support: 1-866-531-2600

Disponible en français

CONTACT:
OLG MEDIA RELATIONS
1-888-946-6716

TORONTO, ON – Ontario Lottery and Gaming Corporation (OLG) and Major League Baseball (MLB) have announced a multi-year partnership that makes OLG’s PROLINE sportsbook product an official sports betting partner of the MLB — the League’s first sports betting partnership in Ontario.

OLG now becomes an official MLB partner for sports betting through its PROLINE+ online offering and PROLINE at retail outlets, available at nearly 10,000 lottery outlets across Ontario.

The deal provides OLG with distribution rights to the League’s official logos and cross-promotion across MLB digital and social channels.

“Teaming up with a world-class organization like the MLB enables OLG to create exciting, one-of-a-kind interactive experiences for baseball fans at the game and on PROLINE+,” says Dave Pridmore, OLG’s Chief Digital and Strategy Officer. “The true value of this partnership for OLG is the way it will bring PROLINE customers even closer to the game they love in ways they’ve never experienced before.”

“As we continue exploring additional avenues to engage our fans around the world through sports betting, we need to find creative, knowledgeable partners in their respective regions,” said Kenny Gersh, MLB Executive Vice President, Business Development. “With OLG, we have a trusted partner in Ontario with a vision to help us grow.”

OLG & MLB Partnership details:

• Unique variety of engaging baseball content across digital platforms through PROLINE+.
• OLG distribution rights to the League’s official logos and cross-promotion across MLB digital and social channels.
• Free-to-play digital games being introduced throughout the entire baseball season.

OLG has created a globally recognized responsible gambling program — PlaySmart — that features a range of online player tools and educational materials enabling players to engage in positive play customized to their preferences and needs.

This partnership is also consistent with the MLB’s own comprehensive responsible gambling measures that aim to protect the integrity of the game both on and off the field.

About PROLINE and PROLINE+

You must be 18 years of age or older to play PROLINE in-store at retail locations and 19 years of age or older to register and play PROLINE+ online.

About Major League Baseball

Major League Baseball (MLB) is the most historic professional sports league in the United States and consists of 30 member clubs in the U.S. and Canada, representing the highest level of professional baseball.  Led by Commissioner Robert D. Manfred, Jr., MLB remains committed to making an impact in the communities of the U.S., Canada and throughout the world, perpetuating the sport’s larger role in society and permeating every facet of baseball’s business, marketing, community relations and social responsibility endeavors.  MLB currently features record levels of competitive balance, continues to expand its global reach through programming and content to fans all over the world, and registered records in games and minutes watched this season on MLB.TV.  With the continued success of MLB Network and MLB digital platforms, MLB continues to find innovative ways for its fans to enjoy America’s National Pastime and a truly global game. For more information on Major League Baseball, visit www.MLB.com.

OLG contribue à bâtir un meilleur Ontario en offrant à nos clients d’excellentes expériences de divertissement. Agissant de manière socialement responsable, OLG exploite et gère des établissements de jeu traditionnel, la vente de jeux de loterie dans la province, le jeu en ligne et la prestation du bingo et d’autres produits de jeu électronique aux centres de jeu de bienfaisance. OLG aide aussi à soutenir le secteur des courses de chevaux. Depuis 1975, OLG a versé environ 55 milliards de dollars aux résidents et à la Province de l’Ontario pour appuyer les principales priorités du gouvernement, comme les soins de santé, le traitement et la prévention liés au jeu problématique et les athlètes amateurs. Chaque année, les recettes provenant des activités d’OLG servent également à soutenir les collectivités d’accueil, les Premières Nations de l’Ontario, les détaillants de loterie et les organismes de bienfaisance locaux dans toute la province.

Jouez pour l’Ontario – Tous les profits d’OLG sont investis en Ontario
OLG.ca
Suivez-nous sur Twitter @OLGtoday

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Misez sur des connaissances.
Suivez-nous sur Twitter @PlaySmartOLG

ConnexOntario – Soutien pour le jeu problématique : 1-866-531-2600

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INFORMATION :
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1-888-946-6716

SAULT STE. MARIE, ON – There are two weeks left to claim a $100,000 ENCORE prize from the Tuesday, June 22, 2021 LOTTO MAX draw. The winning selection was 0-6-8-3-3-8-7 and the winning ticket was sold in Etobicoke.

Players must match the last six of the seven ENCORE numbers in exact order to win the $100,000 prize. Players have one year from the draw date to claim their prize.

The owner(s) of this ticket should fill in the back portion, sign it and contact OLG Customer Care at 1-800-387-0098.

OLG is booking in-person prize claim appointments at the OLG Prize Centre in Toronto. We strongly encourage those with claims between $1,000 and $49,999.90 to submit them online or mail them in. Submitting claims online is fast and secure. Customers with prizes over $50,000 are asked to call 1-800-387-0098 to discuss available prize claim options.

OLG reminds players that they can check their tickets for winners from home in a number of convenient ways:

• Check the winning numbers on OLG.ca.
• Use the OLG App on your mobile device. Scan the ticket barcode and wait for the message to appear on the screen.
• Sign up on OLG.ca for winning numbers to be emailed to you.
• Call our WIN! Line at 416-870-8946 (Toronto area) or toll free at 1-866-891-8946 (outside Toronto area).

OLG is a crown agency that contributes to a better Ontario by delivering great entertainment experiences for our customers. Acting in a socially responsible way, OLG conducts and manages land-based gaming facilities; the sale of province-wide lottery games; Internet gaming; and the delivery of bingo and other electronic gaming products at Charitable Gaming Centres. OLG is also helping support the horse racing industry in Ontario. Since 1975, OLG has provided approximately $55 billion to the people and Province of Ontario to support key government priorities like health care; the treatment and prevention of problem gambling; and support for amateur athletes. Each year proceeds from OLG’s operations also support host communities, Ontario First Nations, lottery retailers and local charities across the province.

Play for Ontario – 100 per cent of OLG’s proceeds are invested in Ontario
OLG.ca
Follow on Twitter @OLGtoday

PlaySmart.ca
Knowledge you can bet on.
Follow on Twitter @PlaySmartOLG

ConnexOntario – Problem Gambling Support: 1-866-531-2600

Disponible en français

CONTACT:
OLG MEDIA RELATIONS
1-888-946-6716

SAULT STE. MARIE, ON – There are two weeks left to claim a $100,000 ENCORE prize from the Tuesday, June 22, 2021 LOTTO MAX draw. The winning selection was 0683387 and the winning ticket was sold in Woodbridge.

Players must match the last six of the seven ENCORE numbers in exact order to win the $100,000 prize. Players have one year from the draw date to claim their prize.

The owner(s) of this ticket should fill in the back portion, sign it and contact OLG Customer Care at 1-800-387-0098.

OLG is booking in-person prize claim appointments at the OLG Prize Centre in Toronto. We strongly encourage those with claims between $1,000 and $49,999.90 to submit them online or mail them in. Submitting claims online is fast and secure. Customers with prizes over $50,000 are asked to call 1-800-387-0098 to discuss available prize claim options.

OLG reminds players that they can check their tickets for winners from home in a number of convenient ways:

• Check the winning numbers on OLG.ca.
• Use the OLG App on your mobile device. Scan the ticket barcode and wait for the message to appear on the screen.
• Sign up on OLG.ca for winning numbers to be emailed to you.
• Call our WIN! Line at 416-870-8946 (Toronto area) or toll free at 1-866-891-8946 (outside Toronto area).

OLG is a crown agency that contributes to a better Ontario by delivering great entertainment experiences for our customers. Acting in a socially responsible way, OLG conducts and manages land-based gaming facilities; the sale of province-wide lottery games; Internet gaming; and the delivery of bingo and other electronic gaming products at Charitable Gaming Centres. OLG is also helping support the horse racing industry in Ontario. Since 1975, OLG has provided approximately $55 billion to the people and Province of Ontario to support key government priorities like health care; the treatment and prevention of problem gambling; and support for amateur athletes. Each year proceeds from OLG’s operations also support host communities, Ontario First Nations, lottery retailers and local charities across the province.

Play for Ontario – 100 per cent of OLG’s proceeds are invested in Ontario
OLG.ca
Follow on Twitter @OLGtoday

PlaySmart.ca
Knowledge you can bet on.
Follow on Twitter @PlaySmartOLG

ConnexOntario – Problem Gambling Support: 1-866-531-2600

Disponible en français

CONTACT:
OLG MEDIA RELATIONS
1-888-946-6716

SAULT STE. MARIE, ON – There are two weeks left to claim a MAXMILLIONS prize worth $1 million from the Tuesday, June 15, 2021 LOTTO MAX draw. The winning selection was 01 – 18 – 22 – 31 – 32 – 40 – 43 and the winning ticket was sold in Toronto.

Players must match all seven numbers to win a MAXMILLIONS prize and have one year from the draw date to claim their prize.

The owner(s) of this ticket should fill in the back portion, sign it and contact OLG Customer Care at 1-800-387-0098.

OLG is booking in-person prize claim appointments at the OLG Prize Centre in Toronto. We strongly encourage those with claims between $1,000 and $49,999.90 to submit them online or mail them, as appointment availability at this prize level is limited. Submitting claims online is fast and secure. Customers with prizes over $50,000 are asked to call 1-800-387-0098 to discuss available prize claim options.

OLG reminds players that they can check their tickets for winners from home in a number of convenient ways:

• Check the winning numbers on OLG.ca.
• Use the OLG App on your mobile device. Scan the ticket barcode and wait for the message to appear on the screen.
• Sign up on OLG.ca for winning numbers to be emailed to you.
• Call our WIN! Line at 416-870-8946 (Toronto area) or toll free at 1-866-891-8946 (outside Toronto area).

OLG is a crown agency that contributes to a better Ontario by delivering great entertainment experiences for our customers. Acting in a socially responsible way, OLG conducts and manages land-based gaming facilities; the sale of province-wide lottery games; Internet gaming; and the delivery of bingo and other electronic gaming products at Charitable Gaming Centres. OLG is also helping support the horse racing industry in Ontario. Since 1975, OLG has provided approximately $55 billion to the people and Province of Ontario to support key government priorities like health care; the treatment and prevention of problem gambling; and support for amateur athletes. Each year proceeds from OLG’s operations also support host communities, Ontario First Nations, lottery retailers and local charities across the province.

Play for Ontario – 100 per cent of OLG’s proceeds are invested in Ontario
OLG.ca
Follow on Twitter @OLGtoday

PlaySmart.ca
Knowledge you can bet on.
Follow on Twitter @PlaySmartOLG

ConnexOntario – Problem Gambling Support: 1-866-531-2600

Disponible en français

CONTACT:
OLG MEDIA RELATIONS
1-888-946-6716