TORONTO, ON – Ontario Lottery and Gaming Corporation (OLG) has begun the gradual rollout of self-serve lottery in select retail locations across the province. The launch follows a successful pilot of a small number of terminals that took place earlier this year in the GTA and Sault Ste. Marie.
This new self-serve approach to purchasing lottery products was well-received in the pilot, with customers appreciating the convenience and variety of options. Through the terminals, customers can purchase all national and regional draw-based lottery games, as well as a variety of INSTANT products, using debit and credit cards (including Google Wallet and Apple Pay). While self-serve lottery offers a new, convenient option, consumers will continue to have the choice to purchase lottery tickets at retail counters and online at OLG.ca.
“Improving the customer experience is a priority for OLG and expanding self-serve lottery gives Ontarians a great new way to buy their favourite lottery games,” says Nancy Kennedy, OLG’s Chief Lottery and Customer Officer. “When OLG’s lottery business grows, it also means more commissions for hardworking local retailers, as well as more money going right back into Ontario communities.”
OLG engaged its retail partners and other industry stakeholders to inform and collaborate on the introduction of this safe, secure and convenient access to lottery products. Full rollout will continue into 2025 with up to 1,400 self-serve lottery terminals in place across the province.
As with all its products, OLG prioritized player health in the development of self-serve lottery, with age verification and tailored responsible gambling messaging fully integrated into the terminals. As an additional security measure, the terminals can be disabled remotely by the retailer.
For more information on self-serve lottery and to find a terminal in your community, visit our website. Locations will be updated on OLG’s website as self-serve lottery continues to rollout across the province.
Every play with OLG is a winning one because all profits are reinvested into communities. Last fiscal year, OLG delivered $2.4 billion back to Ontario, with the sale of lottery tickets making up almost half of that amount.
OLG promotes responsible gambling and is committed to helping players create and maintain smart play habits. PlaySmart, OLG’s award-winning program, helps players enjoy games in a responsible way.
OLG is a crown agency that contributes to a better Ontario by delivering great entertainment experiences for our customers. Acting in a socially responsible way, OLG conducts and manages land-based gaming facilities; the sale of province-wide lottery games; Internet gaming; and the delivery of bingo and other electronic gaming products at Charitable Gaming Centres. OLG is also helping support the horse racing industry in Ontario. Since 1975, OLG has generated approximately $59 billion to the people and Province of Ontario to support key government priorities like health care; the treatment and prevention of problem gambling; and support for amateur athletes. Each year profits from OLG’s operations also support host communities, Ontario First Nations, lottery retailers and local charities across the province.
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