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OLG NEWS

Find news releases from OLG and learn more about all the exciting things happening with our games, and our company.

OLG NEWS

Find news releases from OLG and learn more about all the exciting things happening with our games, and our company.

16-09-2021

PROLINE+ SURVEY FACT SHEET

  • Ontario’s only legal online sportsbook PROLINE+ launched on August 27, allowing players to make a legal bet on a single event for the first time ever in Ontario, among many other sports betting options.
  • To further understand the player mindset, PROLINE+ surveyed 1,000 Ontario-based sports bettors about their views on online betting, the advancement of legal single event betting in Canada and their thoughts and opinions on betting on sports in general.
  • The survey revealed that 62%, almost two-thirds, of Ontario sports bettors say they’re now more likely to make a single-event sports bet because of its recent legalization in Canada.
  • This is ringing true for PROLINE+, as single event bets account for 77% of all wagers to date on the online sportsbook.
  • They care about giving back too – more than half of those surveyed say they’re more likely to use PROLINE+ to bet on sports knowing that 100% of the proceeds are invested in provincial priorities that improve the quality of life for all Ontarians.
  • OLG has already processed more than $6 million in bets on PROLINE+ – signalling that Ontario bettors have been eagerly awaiting a trustworthy option to lay down their bets.
  • The survey found that over half of respondents say betting on a game adds fun to the live sports experience, especially during the COVID-19.
  • In fact, 24% of those surveyed said they will attend more sports games in the next 12 months than before the pandemic, and 27% of those surveyed said betting on their favourite team during COVID-19 helped off-set the fact that they couldn’t go to games.
  • In total, just under half of Ontario’s sports bettors place a bet at least once a month, with almost one in four wagering at least once a week.
  • The survey confirmed a growing number of women are getting into the game – women make up about 1/3 of sports bettors in the province.
  • While the majority of bets are made on men’s professional sports, PROLINE+ features plenty of options to bet on women in sport which supports the growing interest in this betting segment.

Other key findings include:

  • Bad experiences placing bets: One in three frequent sports bettors (defined as those who bet once a week or more) in Ontario say they have had a bad experience using an online app or website to bet in the past.
  • Ontario sports bettors are excited to bet safely: 51% of frequent bettors said they feel good about PROLINE+, which promotes responsible gambling and includes player tools and educational materials from OLG’s award-winning PlaySmart program.
  • Conversation fodder: 66% of frequent bettors say that betting on sports gives them something to talk about with their friends.
  • Great source of entertainment: More than half of sports bettors in Ontario say betting is a great source of entertainment and can make watching games more fun.
  • A “novel” idea: 37% of bettors and 44% of frequent bettors are interested in Novelty betting on award shows and other pop-culture events.

OLG is a crown agency that develops world-class gaming entertainment for the Province of Ontario. Acting in a socially responsible way, OLG conducts and manages land-based gaming facilities; the sale of province-wide lottery games; Internet gaming; and the delivery of bingo and other electronic gaming products at Charitable Gaming Centres. OLG is also helping to build a more sustainable horse racing industry in Ontario. Since 1975, OLG has provided approximately $55 billion to the people and Province of Ontario to support key government priorities like health care; the treatment and prevention of problem gambling; and support for amateur athletes. Each year proceeds from OLG’s operations also support host communities, Ontario First Nations, lottery retailers and local charities across the province.

All for Here – 100 per cent of OLG’s proceeds are invested in Ontario
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ConnexOntario – Problem Gambling Support: 1-866-531-2600

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CONTACT:
OLG MEDIA RELATIONS
1-888-946-6716

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NEW PROLINE+ SURVEY SHOWS 62% OF ONTARIO BETTORS ARE KEEN TO PLACE LEGAL SINGLE BETS

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