TORONTO, ON – Ontario Lottery and Gaming Corporation (OLG) is proud to announce that John Tavares has been named an ambassador for OLG’s PROLINE brand.

OLG and the Mississauga-born captain of the Toronto Maple Leafs both know what it means to play for the home team; Tavares has spent his career supporting his hometown both on and off the ice, while 100% of profits from PROLINE+ and PROLINE at retail go back to hometowns across Ontario.

“If you grew up in Ontario and are a sports fan like me, then you know that OLG’s PROLINE products are synonymous with responsible sports betting and gaming entertainment,” said John Tavares. “I am thrilled to be the brand ambassador for OLG and PROLINE because of its long-standing connection to sports in Ontario – I am sure I have played in arenas built in part with funds from OLG – and its overall commitment to reinvesting in the province, which benefits all Ontarians.”

Tavares is the first major sports league athlete to sign with OLG. As part of the partnership, he will engage fans at public appearances, promotional events and on social media in support of PROLINE.

“As a lifelong sports fan, bringing on someone of John Tavares’ calibre is very exciting,” said Dave Pridmore, OLG’s Chief Gaming Officer. “Having John as our PROLINE brand ambassador is a great fit given his deep connection to Ontario and his leadership on and off the ice. John was born and raised in the province, captains the legendary Maple Leafs and started his own foundation to give back. OLG’s social purpose is also to give back, as 100% of OLG’s profits are reinvested in the province to improve the quality of life for all Ontarians.”

Announcing this ambassadorship comes on the heels of OLG announcing other partnership deals with the NHL, NFL, MLB, and the NBA. Under each multiyear deal, OLG becomes an official partner for sports betting for each league on the PROLINE+ digital sports betting platform as well as PROLINE at retail lottery outlets across Ontario.


OLG is the trusted source for world-class gaming entertainment for Ontarians. PROLINE+ is OLG’s digital sports product, while PROLINE in store offers players the ability to wager on a variety of sports at approximately 10,000 retailers across Ontario.

100% of the profits generated through PROLINE, PROLINE+, or any of OLG’s products are reinvested in the province to improve the quality of life for all Ontarians. When you play PROLINE and PROLINE+, you play for Ontario.

Customers must be 18 years of age or older to play PROLINE in store and 19 years of age or older to register and play PROLINE+ online.

OLG promotes responsible gambling across all its gaming products and features online player tools and educational materials from OLG's globally recognized PlaySmart program, which have received the highest level of certification from the World Lottery Association.

OLG is a crown agency that contributes to a better Ontario by delivering great entertainment experiences for our customers. Acting in a socially responsible way, OLG conducts and manages land-based gaming facilities; the sale of province-wide lottery games; Internet gaming; and the delivery of bingo and other electronic gaming products at Charitable Gaming Centres. OLG is also helping support the horse racing industry in Ontario. Since 1975, OLG has provided approximately $55 billion to the people and Province of Ontario to support key government priorities like health care; the treatment and prevention of problem gambling; and support for amateur athletes. Each year proceeds from OLG's operations also support host communities, Ontario First Nations, lottery retailers and local charities across the province.

Play for Ontario – 100 per cent of OLG’s proceeds are invested in Ontario
Follow on Twitter @OLGtoday
Knowledge you can bet on.
Follow on Twitter @PlaySmartOLG

ConnexOntario – Problem Gambling Support: 1-866-531-2600

Disponible en français


Previous News

November 21, 2022


Next News

October 31, 2022