Backgrounder: ‘Collecting for the Community’ Initiative
The COVID-19 pandemic has led OLG to evolve its local partnerships in order to continue to support and add value to the festivals and events taking place in communities across Ontario. In support of the United Way, OLG introduced ‘Collecting for the Community’ — a new and fun way to promote community spirit, showcase festivals and events in Ontario and deliver essential funding for local programs.
Collecting for the Community Promotion
‘Collecting for the Community’ is a free, virtual activity, intended to replicate the same fun and engaging experience OLG offered through on-site activations at OLG sponsored events. The promotion launched in July 2021 and closed on January 3, 2022. It was available to players 18 and older.
As part of the promotion, OLG committed a total of $50,000 in funds to United Way locations across Ontario. Each of the 27 United Way locations is guaranteed to receive $1,000, but player participation in ‘Collecting for the Community’ increases the local contribution.
Contributions to United Way Locations
|United Way Location||Contribution Amount|
|United Way Peterborough & District||$1,288.20|
|United Way Centraide Stormont, Dundas & Glengarry||$1,220.83|
|United Way Greater Toronto||$8,291.13|
|United Way Simcoe Muskoka||$2,006.83|
|United Way Centraide Windsor-Essex County||$1,767.29|
|United Way East Ontario||$2,875.18|
|United Way Halton & Hamilton||$2,575.75|
|United Way Durham Region||$2,077.95|
|United Way Elgin Middlesex||$2,044.26|
|United Way Leeds & Grenville||$1,145.97|
|United Way Thunder Bay||$1,419.20|
|United Way Perth-Huron||$1,224.57|
|United Way Oxford||$1,190.89|
|United Way Niagara||$1,950.69|
|United Way Kingston, Frontenac, Lennox and Addington||$1,310.66|
|United Way Centraide North East Ontario / Nord-est de l'Ontario||$1,999.35|
|United Way Sarnia-Lambton||$1,217.09|
|United Way Chatham-Kent||$1,224.57|
|United Way Guelph Wellington Dufferin||$1,393.00|
|United Way Sault Ste. Marie & Algoma District||$2,205.21|
|United Way Waterloo Region Communities||$1,920.75|
|United Way Northumberland||$1,175.92|
|United Way Haldimand and Norfolk||$1,187.14|
|United Way Bruce Grey||$1,389.26|
|United Way City of Kawartha Lakes||$1,160.94|
|United Way Brant||$1,366.80|
|United Way Hastings & Prince Edward||$1,370.55|
Impact of Contributions
Every dollar helps the United Way provide vulnerable populations with centralized access to numerous charities and community assistance programs.
Here are a few examples of the kind of support a few thousand dollars can provide in the GTA:
- $1,000 provides nutritional meals for 100 seniors.
- $1,200 supports 10 people with intellectual disabilities to take part in a new activity of their choice for the first time.
- $2,000 can enroll four single moms in a career training course, making it easier for them to find a job.
- $2,000 provides 30 youth with the opportunity to cook an affordable and nutritious meal once a week for 40 weeks.
- $2,000 provides 10 children with one week of summer day camp or provides one week of wages for five young people participating in an employment program.
- $2,400 will help 10 individuals get the supports they need to find housing and stay housed for three months.
OLG is a crown agency that contributes to a better Ontario by delivering great entertainment experiences for our customers. Acting in a socially responsible way, OLG conducts and manages land-based gaming facilities; the sale of province-wide lottery games; Internet gaming; and the delivery of bingo and other electronic gaming products at Charitable Gaming Centres. OLG is also helping support the horse racing industry in Ontario. Since 1975, OLG has provided approximately $55 billion to the people and Province of Ontario to support key government priorities like health care; the treatment and prevention of problem gambling; and support for amateur athletes. Each year proceeds from OLG's operations also support host communities, Ontario First Nations, lottery retailers and local charities across the province.
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