OLG LAUNCHES NEW DIGITAL SPORTS SHOW: GAME PLAN
TORONTO, Ontario - Ontario Lottery Gaming Corporation (OLG) is going all-in with Super Bowl LVI! PROLINE sports bettors are about to get a one-of-kind inside look at football’s biggest game from none other than NFL legend and four-time Super Bowl champion Joe Montana!
Montana headlines as the first guest on the premiere of OLG’s new digital sports betting show called Game Plan (#OLGGamePlan). Game Plan is a new weekly 15-minute online program hosted by sports commentator Ashley Docking and former CFL player and reality TV star Brad Smith.
Just in time for the Super Bowl, the first episode of Game Plan airs today with the legendary San Francisco 49ers quarterback discussing predictions, picks, and odds for the big game between the Cincinnati Bengals and the Los Angeles Rams.
"Game Plan gives PROLINE sports bettors in Ontario the inside scoop on entertaining and informative content, and who better than Joe Montana to kick off pre-game insights around Super Bowl LVI," says David Pridmore, OLG's Chief Digital & Strategy Officer. "Building on 30 years of sports betting history, OLG is now taking the customer experience to new heights with Game Plan, which opens a new window into the sports world with one-of-a-kind insights and sports wagering content delivered weekly.”
After the Super Bowl, Game Plan will continue to entertain, engage, and inform sports fans with weekly interactive content and interviews with other sports luminaries and sports wagering experts.
Game Plan Fun Facts
- 15-minutes of new sports content running for 20 weeks
- Insightful special guests from the sports and sports betting world
- Weekly “Pro Picks” episodes
The series is available on OLGGamePlan.ca, on Twitter @OLG_CA and @OLGProline.
Game Plan is made possible through OLG’s partnership with Corus Entertainment, Twitter, and social digital agency so.da.
Our partnership with Corus follows close on the heels of a new sports partnership with the NFL. The five-year deal sees OLG and PROLINE become the NFL's first official sportsbook partner in Canada. The OLG / NFL partnership will connect our sports betting fans to unique player experiences under the PROLINE brand through retailers and online with PROLINE+.
As a leader in gaming and entertainment in Ontario, OLG will continue to announce new exclusive partnerships in the weeks to come as part of our commitment to providing our players exciting gaming experiences.
When you play PROLINE, you play for Ontario.
OLG is a crown agency that contributes to a better Ontario by delivering great entertainment experiences for our customers. Acting in a socially responsible way, OLG conducts and manages land-based gaming facilities; the sale of province-wide lottery games; Internet gaming; and the delivery of bingo and other electronic gaming products at Charitable Gaming Centres. OLG is also helping support the horse racing industry in Ontario. Since 1975, OLG has provided approximately $55 billion to the people and Province of Ontario to support key government priorities like health care; the treatment and prevention of problem gambling; and support for amateur athletes. Each year proceeds from OLG's operations also support host communities, Ontario First Nations, lottery retailers and local charities across the province.
Play for Ontario – 100 per cent of OLG’s proceeds are invested in Ontario
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