OLG NEWS
Find news releases from OLG and learn more about all the exciting things happening with our games, and our company.
OLG NEWS
Find news releases from OLG and learn more about all the exciting things happening with our games, and our company.
12-03-2012
BACKGROUNDER - OLG CUSTOMERS: WHO ARE THEY?
Gaming Customers
• Customers made more than 39 million visits to OLG gaming sites last year (F2011)
• 64% of Ontarians 19 years of age and older have made at least one visit to an Ontario casino or slots facility.
• 2.7 million Ontarians (or 27% of the adult population) 19 years of age and older have visited a casino or slots facility in the past 12 months.
• This group tends to have higher rates of community college education, full-time employment and household income.
• 77% of Ontarians who visit casinos or slot facilities are 51 years of age or older.
• Men and women visit casino or slot facilities equally. • The majority of casino/slot facility visitors, 89%, play slot machines; 24% play table games; 15% have placed a bet on horse races; and 3% have placed a sports bet. • 47% of slot and casino players in Ontario have annual incomes higher than $75,000
Lottery Customers
• Last year, 80% (or eight million Ontarians) played the lottery at least once.
• 51% play lotteries on a regular basis.
• A Core lottery player is someone who buys lottery tickets once a week or more. Approximately 21% of Ontario adults are Core lottery players.
• As a whole, lottery players tend to be aged 35-54, men and women playing equally, with higher rates of employment and a slightly higher household income than non- players.
• Lottery players tend to be older than non players. The largest group of players is between the ages of 35 and 54 with an average age of 48.
• The majority of lottery players (54%) purchases draw tickets only (e.g. LOTTO 6/49, LOTTO MAX). In comparison, only 4% of lottery players purchase Instant tickets exclusively. Almost 40% of players purchase both instant and draw tickets. Less than 6% of lottery players purchased a sports lottery ticket (PRO LINE, PRO PICKS or POINT SPREAD) in the past two months.
Copies of the report are available at www.olg.ca
For further information: OLG Media Relations, 1.888.946.6716