We’re making some changes
Since lottery games were introduced over 40 years ago, customer interests have evolved and technology has advanced considerably. Although about half the adult population of Ontario now plays the lottery on a regular basis, OLG’s current technology and its sales model could be improved to better meet the needs of its changing customer base.
At present, there are about 10,000 terminals across the province, but OLG’s current distribution and availability does not fully reflect the shopping patterns of most adults in Ontario. The current terminal technology limits where and how lottery tickets can be sold.
OLG’s overall objective is to grow its business by continuing to innovate and focus on current lottery retailers, as well as expanding new lottery sales options. Expansion could include multi-lane solutions for supermarket, drug stores.
Private Sector Involvement
OLG’s approach to Lottery modernization is evolving. Under a revised approach, we will seek to enhance our capabilities in technology and innovation through partnerships with the private sector. This approach will leverage our existing skilled Lottery operations.
OLG, along with the AGCO and the OPP, will continue to protect players by ensuring that all lottery operations are legally compliant.