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PROLINE+ AND MLSE TEAM UP TO BRING NEW EXPERIENCES TO ONTARIO SPORTS FANS STARTING THIS SUNDAY
TORONTO, ON – Ontario Lottery & Gaming Corporation (OLG) and PROLINE+ have launched a multi-year extension to their partnership with Maple Leaf Sports & Entertainment (MLSE) that sees PROLINE+ become the official Sports Betting partner of Real Sports (RS) to help get fans closer to the sports they love through unique experiences.
PROLINE+’s partnership with Real Sports kicks off with an exclusive fan experience at the venue, home of Toronto’s largest screen and 100-foot bar, during the NFL Conference Championships.
Sunday, January 29, 2023
3:00 p.m. – NFC Championship
6:30 p.m. – AFC Championship
15 York Street, Unit A
Seating is first come, first served. Reservations are recommended.
Fans attending the event will have a chance to win NFL swag and other PROLINE+ prizes, meet NFL Alumni players, and get up close and personal with the real Vince Lombardi Trophy.
"PROLINE+’s partnership with MLSE will create memorable moments and interactive experiences for sports fans,” says Dave Pridmore, OLG's Chief Gaming Officer. “The combination of these two trusted brands will allow fans to get ‘closer to the action’ and interact with their favourite teams in new, exciting ways.”
“As an organization that takes pride in delivering best-in-class fan experiences, we value the power of collaboration with partners that share this passion,” says Jordan Vader, Senior Vice President, Global Partnerships, MLSE. “Whether it be in the home of their favourite Toronto sports team or at their go-to restaurant for the game, we look forward to working with PROLINE+ to creating unique and unforgettable moments for our fans.”
One hundred per cent of the profits generated through OLG products are reinvested in the province to improve the quality of life for all Ontarians. When you play with PROLINE+, you play for Ontario.
OLG is a crown agency that contributes to a better Ontario by delivering great entertainment experiences for our customers. Acting in a socially responsible way, OLG conducts and manages land-based gaming facilities; the sale of province-wide lottery games; Internet gaming; and the delivery of bingo and other electronic gaming products at Charitable Gaming Centres. OLG is also helping support the horse racing industry in Ontario. Since 1975, OLG has provided nearly $57 billion to the people and Province of Ontario to support key government priorities like health care; the treatment and prevention of problem gambling; and support for amateur athletes. Each year profits from OLG's operations also support host communities, Ontario First Nations, lottery retailers and local charities across the province.
Play for Ontario – 100 per cent of OLG’s profits are invested in Ontario
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