Become a Lottery Retailer
Apply to become an OLG Lottery retailer today and create a new revenue stream, earning commissions selling Lottery while driving in-store traffic.
41% of Ontario’s adult population have played a Lottery game in the past 2 months.
Lottery is the #1 selling product at the front of the store!
In Convenience & Gas, Lottery sells 2x more than the next highest product category! 1-in-5 visit convenience stores primarily to purchase Lottery.
Lottery players spend on average $18 on Lottery per trip.
Things to Know Before Getting Started
1There are minimal setup costs associated with becoming a Retailer. See Initial Retailer Costs below for complete information.
2A bank account is required for pre-authorized debit transactions. OLG will withdraw funds owing to OLG from this account every Tuesday and Friday. Note that all retailer sales and commissions are applied to retailer invoices produced twice weekly.
3AGCO license is required.
4Security deposit may be required.
5Insurance coverage is required for all installed Lottery equipment.
READY TO GET STARTED?Call OLG’s Support Centre at 1-800-387-0098 to get started
Initial Retailer Costs for selling traditional lottery products
1The installation of a dedicated electrical power outlet for the lottery terminal.
2All electrical power costs.
Below are the components for a traditional Lottery retailer configuration.
Sell Traditional Lottery Products
1OLG offers a wide variety of INSTANT tickets, draw games and sports games including: LOTTO MAX, LOTTO 6/49, LOTTARIO, ONTARIO 49, DAILY KENO, PICK-2, PICK-3, PICK-4, LIGHTNING LOTTO, INSTANT TOP UP, MEGADICE, POKER LOTTO, PROLINE and POOLS.
2No charge for ticket delivery, ticket return and supply orders.
Earn Regular and BONUS Commission
8% INSTANT ticket sales
5% Lotto ticket sales
3% INSTANT ticket prize redemption
2% Lotto ticket prize redemption
2.5% Gift Card sales
2.5% Gift Card
redemptions for sports and Lotto tickets and 5.5% for INSTANT tickets
Earn BONUS commission
for selling top-prize-winning tickets
The average retailer generates approximately
$8,000 per week in Lottery sales
Once you become an OLG Lottery retailer, you will receive support on a number of levels as you begin to sell our products and generate new revenue. Here are the basics:
1Service technicians to install and repair your equipment.
2Access to a Retail Support Line, seven days a week.
3A Sales Specialist will visit or call your establishment on a regular basis to ensure your Lottery needs are addressed.
4Retailer online training is provided as well as on-site at your location as needed.
5Retail Service Representatives supporting Lottery Retailers.
Below is the equipment provided to you by OLG at no charge:
1Lottery terminal and supporting equipment including a ticket checker.
2INSTANT ticket displays for your front counter.
3Lottery Playstand where customers will fill out selection slips and check their tickets.
4Interior and exterior signs and point of sale materials promoting Jackpots and Lottery in your establishment.
5Digital menu boards where applicable.
During the course of the year we offer many customer offers to help grow your business – all designed to help boost awareness and drive sales.
At no cost to you, the OLG produces provincewide advertising to educate your customers about OLG Lottery games available to play. We traditionally run TV, radio, outdoor advertising, internet campaigns and other means of support to excite your customers about Lottery games. Point-of-sale materials are also provided for your establishment to help drive awareness and increase sales.
Start the Application Process by Calling OLG’s Support Centre at 1-800-387-0098.
Click here for more information on applying for an AGCO License.
If you have any questions, you can call the OLG Support Centre at 1-800-387-0098.
Once your application has been received, an OLG Sales Specialist will contact you to conduct an evaluation of your location. Following a favourable evaluation, the registration process can begin.
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100% of proceeds are invested in Ontario
OLG gives back to the Province and people of Ontario by providing revenue to the government, our host communities and local charities.