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Lottery Player Fact Sheet

TICKET INFORMATION

Find the information you need about lottery tickets, winning numbers, how to claim a prize, and more.

TICKET INFORMATION

Find the information you need about lottery tickets, winning numbers, how to claim a prize, and more.

ONTARIO LOVES TO PLAY!

We surveyed our communities in fiscal 2024 to find out more about who’s playing OLG lotteries.

46%

46% of Ontario Adults are current lottery players.

This means they bought a lottery ticket at least once in the past four weeks. This represents about 5.71 million adult Ontarians.

65%

65% of Ontario adults bought a lottery ticket in the past 12 months.

About 61% exclusively purchased Draw Based games (e.g., LOTTO 6/49, LOTTO MAX, etc.).

25%

Approximately 25% of Ontario adults were Core lottery players (buying lottery tickets once a week or more).

These players are included within the Current player definition (part of the 46%).
Current Players vs. Non-Players

According to our survey, current lottery players were more likely than non-players to be 35 or older, high school, and retired.

Comparison Stats*

*May not total 100 due to rounding

Age Current Players Non-Players
Under 35 19% 36%
35-54 34% 29%
55 or over 47% 35%
Average Age 52 46
Gender Current Players Non-Players
Male 54% 41%
Female 46% 57%
Education Current Players Non-Players
High school or less 16% 12%
Community college 29% 20%
University/Post graduate 55% 68%
Employment Status Current Players Non-Players
Working full-time 52% 47%
Working part-time 10% 10%
Retired 30% 25%
Homemaker 3% 5%
Student 2% 7%
Currently not employed 4% 7%
Household Income Current Players Non-Players
Under $50,000 24% 29%
$50,000-$99,999 38% 34%
$100,000 and over 39% 37%
Average income $110,000 $112,000

GAMES THEY PLAYED

What games did current players surveyed in Fiscal ‘24 (April ‘23 -March ‘24) play the most?**
  • About 67% exclusively purchased Draw-Based games (e.g. LOTTO 6/49, LOTTO MAX, etc.), and did not purchase INSTANT or Sports games.
  • Only 6% exclusively purchased INSTANT tickets (no Draw-Based games or Sports games)
  • 18% purchased both Draw-Based and INSTANT tickets (with or without Sports).
  • 1% purchased a Sports lottery ticket (PROLINE or POOLS)

 

** Information for this report comes from OLG’s continuous tracking survey of the Ontario lottery market. Approximately 300-600 adults are interviewed via online surveys each month. Results are for the 12-month period ending March 31st, 2024.