TORONTO, ON – Ontario Lottery and Gaming Corporation (OLG) is pleased to announce the launch of lottery sales at The Beer Store beginning September 2024.

The Beer Store is piloting self-serve lottery in eight of its stores, with a broader rollout to begin later this fall. Self-serve lottery offers customers the convenience of purchasing national and regional draw-based lottery games, as well as a wide variety of INSTANT tickets, using debit and credit cards (including Google Wallet and Apple Pay).

While self-serve lottery offers customers ease of use and a large selection of games, prizes will continue to be redeemed at any full-service OLG lottery retailer or at OLG.CA.

“Since 100 per cent of OLG’s profits are reinvested into communities across the province, expanding lottery into new retail locations sustains OLG’s efforts to give back to the people of Ontario,” said Duncan Hannay, OLG’s President and CEO. “We look forward to working with The Beer Store, bringing more convenience to our players, while driving them into our vast network of lottery retailers to redeem their prizes.”

“We’re pleased to enter a partnership with OLG and look forward to offering our customers something new on their next shopping trip,” said Roy Benin, President of The Beer Store. “These self-serve kiosks allow us to jointly maintain our commitment to social responsibility while offering access to lottery in select retail stores.”

As a trusted leader in gaming entertainment, OLG is committed to making player health a top priority. The Beer Store’s extensive training on servicing their age-restricted customers supports OLG’s policy of restricting play to those 18 years of age or older. Tailored responsible gambling messaging is also fully integrated into the self-serve terminals.

For more information on where to find self-serve lottery at The Beer Store and other retailers in Ontario, visit our website. Locations will be updated on OLG’s website as self-serve lottery continues to rollout across the province.

Every play with OLG is a winning one because all profits are reinvested into communities. Last fiscal year, OLG delivered $2.4 billion back to Ontario, with the sale of lottery tickets making up almost half of that amount.

About The Beer Store 

Owned by Ontario-based brewers, The Beer Store is the largest beer retailer in Ontario. The Beer Store lists a great assortment of brands, from over two hundred brewers provided in 2023. Operating on a self-sustaining break-even cash flow basis, The Beer Store has a completely open system that allows any brewer worldwide to sell its brands in any store they choose, with over half of the brewers listed being small Ontario brewers. The Beer Store is deeply committed to responsible sale and not selling to minors and people who are intoxicated. More than 1.5 million customers were challenged in 2023 alone. It is also one of the greenest retailers in the world, annually collecting for reuse and recycling approximately 1.7 billion beverage alcohol containers, including beer, wine and spirits. The Beer Store employs 6500 hard-working Ontarians with well-paying full- and part-time jobs.  

FOR MORE INFORMATION VISIT www.thebeerstore.ca or CONTACT: [email protected]

About OLG

OLG is a crown agency that contributes to a better Ontario by delivering great entertainment experiences for our customers. Acting in a socially responsible way, OLG conducts and manages land-based gaming facilities; the sale of province-wide lottery games; Internet gaming; and the delivery of bingo and other electronic gaming products at Charitable Gaming Centres. OLG is also helping support the horse racing industry in Ontario. Since 1975, OLG has generated approximately $59 billion for the people and Province of Ontario to support key government priorities like health care; the treatment and prevention of problem gambling; and support for amateur athletes. Each year profits from OLG's operations also support host communities, Ontario First Nations, lottery retailers and local charities across the province. 

Play for Ontario - 100 per cent of OLG’s profits are invested in Ontario
OLG.ca
Follow on X @OLG_ca
Find us on Facebook/Instagram @OLG.ca  

PlaySmart.ca
Knowledge you can bet on.
ConnexOntario – Problem Gambling Support: 1-866-531-2600
Disponible en français  

CONTACT:
OLG MEDIA RELATIONS
1-888-946-6716