Toronto, ON – Ontario lottery players, meet INSTANT TOP UP, the world’s first add-on game for INSTANT lottery tickets! Ask for INSTANT TOP UP with your ticket purchase for $1 more for a chance to win a growing jackpot in-store. The jackpot – which starts at $25,000 – grows with each ticket purchased across the province until it is won. Then, it resets and starts to grow again!
“Playing an INSTANT ticket adds fun to your day. Adding INSTANT TOP UP to your purchase is an opportunity to amplify that fun, with a chance to win a jackpot right there in the store,” said OLG President and CEO, Duncan Hannay. “INSTANT TOP UP is OLG’s unique creation – no other lottery organization offers anything like it. Our customer-obsessed innovation lab is intent on creating best-in-class experiences that reinforce our position as a leader in the entertainment industry.”
With an INSTANT TOP UP purchase, the lottery terminal screen will play an exciting animated video with flipping tiles of various prize amounts to display the outcome for the player. The result is also printed on the customer’s ticket.
How to Play:
Sales for INSTANT TOP UP began today at lottery retail locations across the province. As a demonstration of OLG’s appreciation of the strong partnership we have with our retail network, lottery retailers will receive double commission on INSTANT TOP UP sales until June 29.
OLG’s award-winning Responsible Gambling program is an essential part of our organizational culture and is integrated into all we do, including new games like INSTANT TOP UP. From the overall business strategy to product design and operations, our goal is to prevent and mitigate problem gambling and help our players develop healthy play habits, creating positive player experiences. Get the facts before you play at PlaySmart.ca.
OLG contributes to a better Ontario by delivering great entertainment experiences for our customers. We’re obsessed with understanding and responding to the needs and wants of our customers as they engage with our products to maximize value for our players and the Province.
For more information on how to play INSTANT TOP UP as well as full prize details and odds of winning, visit OLG.ca.
OLG is a crown agency that develops world-class gaming entertainment for the Province of Ontario. Acting in a socially responsible way, OLG conducts and manages land-based gaming facilities; the sale of province-wide lottery games; Internet gaming; and the delivery of bingo and other electronic gaming products at Charitable Gaming Centres. OLG is also helping to build a more sustainable horse racing industry in Ontario. Since 1975, OLG has provided approximately $55 billion to the people and Province of Ontario to support key government priorities like health care; the treatment and prevention of problem gambling; and support for amateur athletes. Each year proceeds from OLG’s operations also support host communities, Ontario First Nations, lottery retailers and local charities across the province.
All for Here – 100 per cent of OLG’s proceeds are invested in Ontario
Follow on Twitter @OLGtoday
Knowledge you can bet on.
Follow on Twitter @PlaySmartOLG
ConnexOntario – Problem Gambling Support: 1-866-531-2600
Disponible en français
OLG MEDIA RELATIONS