TORONTO, ON – Ontario sports bettors are all about the action on the gridiron this weekend and so is PROLINE+, the new online sportsbook from Ontario Lottery and Gaming Corporation (OLG). Canadian football is well underway and a new season of American professional football begins tonight. With a full slate of games on tap for the next few days, both experienced and casual players will be laying down their bets. PROLINE+ has already been getting a lot of attention from football fans who were eager to get in on the pre-season offerings, from single event wagering to placing live in-game bets, and this weekend will be no different.

Since the launch of PROLINE+ in late-August:

• Over $3M in wagers have been placed
• Even before the start of “football season,” bets on PROLINE+ football markets (U.S. professional pre-season, U.S. college and Canadian professional football) account for 23% of all bets
• Buffalo is the early favourite to win the American professional football championship with 34% of wagers
• 79% of bets placed on football have been on a single outcome

“This is the moment we’ve been waiting for – our opportunity to give Ontario bettors exactly what they want during one of the biggest betting weeks of the year,” said Dave Pridmore, OLG Chief Digital and Strategy Officer. “PROLINE+ is loaded up with tons of exciting football markets, for Canadian and American professional leagues and U.S. college competition. We’ve seen some great results so far and we expect a lot of new players will visit to see what we have to offer, especially our competitive odds and live betting football markets.”

PROLINE+ is available online on any device and features dynamic, competitive odds, new sports and markets and new ways to bet including single event and live betting. There are thousands of betting options available at any time including all major North American sports leagues and some major international sports.

PROLINE+ is the only legal online sportsbook in Ontario, reinvesting 100 per cent of proceeds for provincial priorities that improve the quality of life for all Ontarians. PROLINE+ also promotes responsible gambling and features player tools and educational materials from OLG’s globally recognized PlaySmart program.

An active OLG.ca account is required and players must be 19 years of age or older and located in Ontario.

OLG is a crown agency that develops world-class gaming entertainment for the Province of Ontario. Acting in a socially responsible way, OLG conducts and manages land-based gaming facilities; the sale of province-wide lottery games; Internet gaming; and the delivery of bingo and other electronic gaming products at Charitable Gaming Centres. OLG is also helping to build a more sustainable horse racing industry in Ontario. Since 1975, OLG has provided approximately $55 billion to the people and Province of Ontario to support key government priorities like health care; the treatment and prevention of problem gambling; and support for amateur athletes. Each year proceeds from OLG’s operations also support host communities, Ontario First Nations, lottery retailers and local charities across the province.

All for Here – 100 per cent of OLG’s proceeds are invested in Ontario
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