Our Mission & Values

OUR MISSION

To generate revenue for the Province; stimulate and enhance economic development; and promote high standards of responsible gambling—all in the best interests of the Province of Ontario.

OUR VISION


To develop world-class gaming entertainment for Ontario.

Our Guiding Principles

Innovation: Make innovation a key driver of how we grow.

Customer Focus: Assess our impact on the customer and their experience in everything we do.

Policy Shaping: Play a strong role in shaping gaming policy in Ontario and Canada to create growth opportunities.

Partnerships: Effectively partner with stakeholders, customers, employees and the private sector.

Responsibility: Foster a healthy, sustainable player base through education, risk reduction, and player assistance.

Economic Stewardship: Drive profitable growth, be cost conscious, invest efficiently and generate employment opportunities in Ontario.

OUR VALUES



Respect:
We work to earn and maintain the respect of our colleagues, our customers and our shareholder. We seek diversity among people, their ideas and points of view.

Integrity:
We believe in doing the right thing. We do what we say and live up to high standards of fairness and ethical behaviour.

Stewardship:
We are responsible stewards in our work and communities. We set high standards and are accountable for acting in the best interests of our customers and managing our resources in a manner that brings maximum benefit to the people of Ontario.

Excellence:
We take pride in being recognized as industry experts. We commit to continuous improvement, innovation and excellence in performance.