The effect the initiative has had on Ontario retail locations been humbling. OLG has received many messages of appreciation from all over the province. One retailer reached out to say “Just wanted to express my gratitude towards OLG for helping us out with the increased margins on PLINKO. We have had an incredible success in scaling our PLINKO sales and with every sale we take the opportunity to thank our clientele for supporting local biz. OLG’s initiative with PLINKO has gone a long way in helping me out financially, the last 3 months have been great, it has helped me mitigate some of the Pandemic losses.”
Dave Bryans, Chief Executive Officer (CEO) Ontario Convenience Stores Association (OCSA) said “Retailers have been excited and appreciative of the increased revenue in their stores during these very interesting times and the OLG should be commended for ensuring a viable retail sector for your products. (This game) may be the envy of all other lottery jurisdictions in Canada.”
The lottery retail network is integral to the success of new games, driving customer awareness and sales growth, which in turn benefits OLG, the Province, and all Ontarians as lottery proceeds are returned to the Government of Ontario to support priorities like health care and education.
OLG continually looks for new ways to “give back” to Ontario and this innovative program with INSTANT PLINKO® was a direct and timely way to support business, our valued partners, and the local communities they serve.
That’s why OLG can say without question – when you play, local wins.