Lottery Players Fact Sheet

See who’s playing in 2019

Circle with 46 per cent

46% of Ontario adults are Current lottery players.

This means they bought a lottery ticket at least once in the past two months. This represents about 5.4 million adult Ontarians.

Circle with 58 per cent

58% of Ontario adults bought a lottery ticket in the past 12 months.

About half (51%) exclusively purchased draw based games like LOTTO 6/49 and LOTTO MAX.

Circle with 18 per cent

Approximately 18% of Ontario adults are Core lottery players (buys lottery tickets once a week or more).

These players are included within the Current player definition (part of the 46%).

Current Players vs. Non-Players

Current lottery players are more likely than Non-Players to be 35 or over, high school or community college educated, working full time outside the home or retired and to have somewhat higher household income levels.

Comparison Stats*

AGE CURRENT PLAYERS NON-PLAYERS
Under 35 16% 38%
35-54 40% 29%
55 OR OVER 44% 33%
AVERAGE AGE 52 45
SEX CURRENT PLAYERS NON-PLAYERS
MALE 50% 48%
FEMALE 50% 52%
EDUCATION CURRENT PLAYERS NON-PLAYERS
High School or less 25% 21%
Community College 33% 24%
University/Post Graduate 41% 53%
EMPLOYMENT STATUS CURRENT PLAYERS NON-PLAYERS
Working Full-time Outside Home 55% 46%
Working Part-time 9% 11%
Retired 27% 22%
Homemaker 3% 5%
Student 1% 8%
Currently Not Employed 4% 6%
HOUSEHOLD INCOME CURRENT PLAYERS NON-PLAYERS
Under $50,000 21% 24%
$50,000-$99,000 28% 25%
$100,000 and over 32% 26%
Not Stated/Prefer Not to Answer 20% 25%
Average Income $119,000 $110,000

Games They Play

Among Current Players, in the past two months:

  • About half (51%) exclusively purchased Draw Based games (e.g. LOTTO 6/49, LOTTO MAX, etc.), and do not purchase INSTANT or Sports games.
  • In comparison, only seven per cent purchased INSTANT tickets exclusively (no Draw Based or Sports games).
  • 40% purchased both Draw Based and INSTANT tickets (with or without Sports).
  • Four per cent purchased a Sports lottery ticket (PRO•LINE, POINT SPREAD, PROPS or POOLS).

Information for this report comes from OLG’s continuous tracking survey of the Ontario lottery market. Approximately 300 adults are interviewed by telephone and cellphone each month. Results are for the 12-month period ending December 31, 2018.

*May not total 100 due to rounding