Lottery Players Fact Sheet

See who’s playing in 2018

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43% of Ontario adults are Current lottery players.

This means they bought a lottery ticket at least once in the past two months. This represents about 4.9 million adult Ontarians.

 
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58% of Ontario adults bought a lottery ticket in the past 12 months.

About half (48%) exclusively purchased draw based games like LOTTO 6/49 and LOTTO MAX.

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Approximately 17% of Ontario adults are Core lottery players (buys lottery tickets once a week or more).

These players are included within the Current player definition (part of the 43%).

Current Players vs. Non Players

  • Current lottery players are more likely than Non Players to be 35 or over, male, working full time outside the home and to have slightly higher household income levels.
  • They are also more likely to be community college educated, and less likely to be university educated.

Comparison Stats*

AGE CURRENT PLAYERS NON PLAYERS
18-34 19% 35%
35-54 41% 30%
55 OR OVER 41% 35%
AVERAGE AGE 51 46
SEX CURRENT PLAYERS NON PLAYERS
MALE 51% 47%
FEMALE 49% 53%
EDUCATION CURRENT PLAYERS NON PLAYERS
High School or less 25% 22%
Community College 33% 24%
University/Post Graduate 41% 52%
EMPLOYMENT STATUS CURRENT PLAYERS NON PLAYERS
Working Full-time Outside Home 58% 46%
Working Part-time 7% 11%
Retired 25% 24%
Homemaker 3% 5%
Student 2% 7%
Currently Not Employed 4% 6%
HOUSEHOLD INCOME CURRENT PLAYERS NON PLAYERS
Under $50,000 21% 26%
$50,000-$99,000 29% 25%
$100,000 and over 31% 24%
Not Stated/Prefer Not to Answer 19% 26%
Average Income $114,000 $101,000

Games They Play

Among Current Players, in the past two months:

  • About half (48%) exclusively purchased Draw Based games (e.g LOTTO 6/49, LOTTO MAX, etc.), and did not purchase Instants or Sports games.
  • In comparison, only six per cent purchased INSTANT tickets exclusively (no Draw Based or Sports games).
  • 43% purchased both Draw Based and INSTANT tickets (with or without Sports).
  • Five per cent purchased a Sports lottery ticket (PRO•LINE, POINT SPREAD, PROPS or POOLS).
 

Information for this report comes from OLG’s continuous tracking survey of the Ontario lottery market. Approximately 300 adults are interviewed by telephone and cellphone each month. Results are for the 12-month period ending December 31, 2017.

*May not total 100 due to rounding